Fashion Forecasting Strategies

Fashion forecasting is a very important skill for a fashion buyer.Because retailers rely on fashion forecasters to tell them what is popular in the coming year.Fashion forecasting must perform well ahead of the actual purchase season, because the sale of purchasing department to place an order in the coming months.The forecast is not an exact science.

Fashion prediction relies on the abundant social and cultural information will predict to consumer tastes.Cover all the bases, fashion prediction is often called a group of experts from different background group discussion.The group may include social psychologists, interior designers, economists and experts add color depth fashion forecasters ability of intuition.

Designs that nobody buys are useless. In order to ensure that their marketability, fashion forecasting often rely on consumer surveys to perform market research.Ask consumers buy them directly, they will spend how many money, they look fashion direction, can predict better measure market fashion buyer.Consumer research through the telephone survey, online questionnaire survey and statistical information of direct customer feedback said buying trends, tell forecasters color sells well, people are most likely to buy what, what product is suitable for the taste of the customer.

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Trend forecasters spend a considerable amount of time tracking.These forecasts see which sites attract what are the specific population and page.They follow celebrities early adopters action look at fashion trends and the underground was promoted, what to wear.They read blogs and popular trend of interactive website the latest gossip and filtering of images and documents received the most attention.They include popular trend to promote the designer to come up with their forecast.