Stella McCartney Collaborate with The RealReal

Recently, Stella McCartney announced, will reach a cooperation with the United States second-hand luxury consignment website The RealReal, the brand second-hand clothing by the latter platform sales again, to reduce the environmental pollution caused by the waste of clothing.

This cooperation is in the newly established national day (National Consignment Day) consignment announced, on consignment (the first Monday of October) by the The RealReal initiative to set up, in order to improve the fashion industry and non industry through consignment clothing to reduce the waste of resources, environmental protection consciousness.

Stella McCartney said in a statement, the company believes that this second-hand clothing consignment will be in the process of saving clothing production of raw materials play an important role. It will help reduce the consumption of natural resources in fashion industry gradually by making the brand products better.

I think this decision is can proof that sustainable fashion is more and more popular and accept by customers in nowadays. For the brand in the future, it must consider eco-friendly. Also, as a buyer, I will more prefer to select eco-friendly and sustainable brands.

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