Lane Crawford Chinese designer brand to the end of the year will be close to 50

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In recent years, I have found that many unknown Chinese independent designer brands have risen rapidly, creating great pressure for many European and American brands. Hong Kong two well-known international luxury retailers Lane Crawford and Joyce Crawford is a witness to this change.

Lane Crawford and Joyce President Andrew Keith told the U.S. website WWD in an interview, in just three years, the number of company stores, China designer brand sales growth amazing. At present, there are Chinese Crawford 30 brands, including fashion, accessories and Home Furnishing category. Keith said that by the end of this year, this figure should be close to 50 brands; Joyce has 13 Chinese designers and artist brands.

The shift in consumer interests has prompted retailers to switch to more Chinese brands. I think although Chinese brand are started late, but now many of them are in the global fashion stage. In addition, the designer's professional ability has also been greatly improved, in tailoring, production and aesthetic can resonate with local consumers, the biggest advantage is still able to understand the essential needs of consumers.

As a fashion buyer, this new is very important to me. In the future, i will follow more China market and China designer brands. I think China designer brands will growing up more quickly in the future. Because of China is one of the biggest fashion marketing in the world.