Browns Nomad

Browns, a well-known British fashion boutique, will open a new store called Browns East as a pioneer of the Browns Nomad project for its new retail concept.

The number of Browns' first settled brands is 45, including Ksubi × Travis Scott, Gucci, Alyx and Moncler × Craig Green. There are also art galleries such as Polly Morgan, Juno Calypso and Lauren Baker, in addition to watching; consumers also have the option of buying them.

The Browns Nomad project features in-store facilities that can be moved and remodeled, and the location of the store is not fixed either. In addition, a series of special events will be held in the store to promote consumers' experiences beyond the store's shopping.

Browns East hopes to establish more contacts with consumers, and will use more new technologies to make the shopping experience more interactive.

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