GigixMaybelline

http://luxe.co/post/69615

Popular model supermodel Gigi Hadid announced the collaboration with beauty giant Maybelline to launch Gigix Maybelline, her first beauty series.According to Instagram, the first thing a beauty supermodel has to do with the "Jetsetter" cover is the first to be launched on October 13 by the British fashion drugstore Boots and the US beauty chain Ulta Beauty at the point of sale. It is reported that the repair plate caused a sensation in the United Kingdom, 90 minutes shelf was sold out. The Maybelline Instagram account posted a photo of any type of daily blush, or a loosely colored pencil. As you can see in a separate video, the gold-plated version of the shell's color is unique to the Millennium powder and has a glittering shell with the full name "GH".

Nowadays. more and more brand prefer to cooperate with the icons, this is a popular trend. I think this can attract more customer to buy the products. Because many customers love to follow their idol, and think this can follow up the fashion. This strategy is a good way to increase sales.